Brevo — Sendinblue until the 2023 rename — is one of the big general-purpose marketing platforms: email and SMS campaigns, WhatsApp and push, automation, a built-in CRM, transactional email, live chat. The structural difference from Mailchimp-style rivals is the pricing axis: Brevo charges by emails sent, not contacts stored. A big list you mail rarely costs little here and a fortune elsewhere.
What it costs
Free tier (daily send cap on Brevo branding); paid plans scale by monthly email volume, with SMS/WhatsApp priced per message. Pricing on-site.
What we can’t tell you
Whether the all-in-one actually simplifies your stack or just relocates it. The CRM and chat are real but basic next to dedicated tools; teams that adopt everything tend to be small ones replacing nothing. And the free tier’s daily cap shapes behaviour — fine for a trickle of transactional mail, cramped for campaign bursts.
The details
| What it is | Email/SMS/WhatsApp marketing + automation + CRM platform |
| Price | Free tier; paid by email volume, not list size |
| Best for | Large lists mailed occasionally; small teams that want CRM + email in one bill |
| Think twice if | You mail small lists daily — contact-based pricing may beat volume-based for you |
