PushOwl is a Shopify marketing app that runs email, SMS and web push from one place, with the automations a store actually lives on: abandoned-cart recovery, back-in-stock alerts and price-drop notifications. Web push is its original specialty — the channel most stores ignore, which is precisely why it still converts: no inbox to compete in, no phone number to ask for.
What it costs
Free plan to start; paid tiers scale with subscribers and send volume. Pricing on-site.
What we can’t tell you
Whether you should move off Klaviyo for it. If email is your main channel and you’re deep into segments and flows, PushOwl’s pitch is the bundle, not out-Klaviyo-ing Klaviyo. The clean case is a store that wants cart recovery on three channels without three subscriptions — or anyone who’s never switched web push on and wants the easy win first.
The details
| What it is | Email + SMS + web push marketing for Shopify |
| Price | Free plan; paid tiers by subscribers/volume |
| Best for | Shopify stores that want cart recovery across channels in one app |
| Think twice if | You’re settled in a dedicated ESP and only miss push — weigh the migration against one feature |
