Backtracks

The machine learning and media information systems platform for the Audio industry. Backtracks Audio & Podcast Analytics can show you if a download led to a play and collected an extraordinary depth of audio and listener data. Track listener engagement such as how long a listener listened, not just simple counts. Learn what is working in your podcast content and ads.

Gain valuable information with the leading data analysis in the industry. Data is a great thing. Backtracks can be used in any podcast, on any host, and on any device. Powered by the popular open source podcast analytics standard Open Podcast Analytics (OPA), our tools, SDKs, and APIs support advanced capabilities but are extremely intuitive and easy to use.